Brett Lee signs for Woodworm Cricket

Woodworm is pleased to announce today that Australian international cricketer, Brett Lee has signed an endorsement deal with the company to promote its products both on and off the field. Lee will spearhead Woodworm’s marketing activities in Australia through to and beyond the end of his international playing career. The deal will see the 30 year-old New South Wales player sport the range of Woodworm cricket equipment in addition to promoting Woodworm’s new line of golf apparel, alongside South African golfer Ernie Els and fellow cricket star Andrew Flintoff.

The player is excited to have put pen to paper, "I was first drawn to the Woodworm brand during the 2005 Ashes campaign when Freddie and KP really took it up to us with an aggressive and exciting style of cricket. Since then the brand has continued to develop into a major force in international cricket and I am really looking forward to being a part of this growth. Both Freddie and KP have told me just how successful Woodworm is in the UK and I am in no doubt that Aussies will take to the "worm" as much as the Poms."

Joe Sillett, Founder of Woodworm is equally excited, “Brett has an X factor which cricket lovers around the world admire and respect. He plays the game hard, but he also plays it fair and most importantly, he does so with a smile on his face. We have shied away from signing an Australian player for a while now, waiting for somebody of Brett’s calibre to become available and believe that we have recruited the perfect brand ambassador.”

Sanjay Jain, Managing Director of Texas Peak, Woodworm’s distributor for Australia, South Africa and New Zealand added, “We are absolutely thrilled to be teaming up with Brett. Everyone knows in Australia how high a profile Brett has not just in this country but overseas as well. Brett will open up a lot of new channels for Woodworm products in Australia and we are all extremely excited about the future.”

Neil Maxwell, Brett Lee’s Business Manager concluded, “When we became aware of Woodworm’s interest in Brett, we looked at character fit and synergy – and if you look at what Woodworm is achieving and the players associated with it, it’s very clear that Brett fits the Woodworm portfolio perfectly.”